Trump’s Son-in-Law Faces Backlash in Serbia Over Controversial Hotel Project

International News: Jared Kushner’s real estate firm is building a luxury complex called the “Affinity Project” in Belgrade. The issue? The hotel is planned on the remains of the old Yugoslav Army headquarters-a building bombed by NATO in 1999. For Serbians, demolishing it for an American’s project feels like erasing painful history. Citizens argue it’s an insult to national pride and those who died in the attacks.

How Did the Protests Begin?

The protests started last week, led mainly by students, just four days after Serbia’s parliament passed a law declaring the redevelopment a “priority project.” This law effectively cleared the path for Kushner’s company to proceed quickly. Demonstrators accuse the government of favoring U.S. investors over public sentiment. The movement has since spread beyond universities, drawing citizens from across Belgrade.

Why Is the Project Controversial?

The site holds deep emotional value for many Serbians. It was targeted by NATO’s U.S.-led airstrikes during the Kosovo War, and the damage still stands as a symbol of resistance. Now, the idea of an American businessman — and Trump’s relative — turning it into a high-end property has reignited old wounds. Protesters say it’s not just about architecture but about memory and dignity.

What Are the Legal and Political Angles?

Reports say Kushner’s partners signed a 99-year lease for the site in 2024. Shortly before that, Serbian authorities revoked its “cultural heritage” protection status, allowing demolition. Allegations soon arose that documents were manipulated to remove the site’s protected status. An investigation led to the project’s suspension in May 2024, but the new law has now cleared the path again — fueling even greater anger.

What Are Protesters Demanding?

Demonstrators insist the government reverse its decision and preserve the ruins as a memorial. “They may have legalized destruction,” said student leader Valentina Moravsevic during a rally, “but we will not allow them to erase our history.” The protests have been largely peaceful but highly symbolic, with banners reading “Hands Off Our Memory” and “No to American Deals.”

What Lies Ahead for Kushner’s Project?

Despite public backlash, construction is expected to move forward after the latest legal approval. However, the protests have drawn international attention, potentially putting pressure on both Belgrade and Washington. For now, the Affinity Project stands at the center of a growing political storm-one where business ambitions collide with the scars of war and national pride.